International Anti Poaching Foundation:

IAPF Vintage

We’re all familiar with the way our heart breaks when we hear about poaching. Those animals aren’t being killed to be eaten. They’re being killed to have a single piece of them sold to the highest bidder.

We can hold poachers accountable without stooping to their level. How, you ask?

Poetic justice.

AD: Tim Nessel

CW: Daniel Sulimani

Stunt: Pop-up Vintage Shop

This pop-up would be in one of the rotating storefronts in Seaport, Boston. For sale at this shop will be one-of-a-kind clothing items with unique stories and plaques detailing those events that brought them to the IAPF. The proceeds from this sale would go to us, for those who need it most.

Out of Home Digital Ads

We want to highlight the clothes as the focus of the campaign. The clothes tell the story of what we’re doing, not the poachers. We’d list the address of the pop-up shop in Seaport.